Mar 26, 2009

Serena Williams serves up "Signature Statement" at Sony Ericsson Open press conference

Serena Williams unveiled her Signature Statement exclusive fashion and accessories collection for Home Shopping Network (HSN) yesterday.

And it was actually done during the pre-tourney press conference at Tennis Center at Crandon Park, Miami.

Blame the credit crunch!

Serena said, “I always want to make a statement, both on and off the court."

"One of my dreams has always been to share gorgeous gifts of fashion and luxury with the world. Off the court, my passion is fashion."

"Signature Statement is my own line of accessories and fashion, complete from jewelry to dresses.”
By collaborating with HSN, Serena joins the likes of Iman and Paula Abdul, who have also developed their own line of accessories.

And like Iman and Paula Abdul, Serena is totally involved in designing the collection.

The collection will be officially launched at HSN on April 30th, 2009.

(Via, Images by Al Bello/Getty Images North America)

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