“I love the idea that Sony Ericsson and Foursquare are giving fans the chance to become a key part of the game, rather than just being spectators. The Sony Ericsson Open is always an amazing tournament on the tour, so it seems natural that we give the fans the ultimate tennis experience here in Miami.”
~ Caroline Wozniacki
Sony Ericsson has partnered with Foursquare to make the Sony Ericsson Open in Miami the first ever fully-integrated Foursquare sporting event.
Sony Ericsson will work with Foursquare to encourage attendees to check-in at the different venues at the Open, starting on March 21, rewarding them with prizes, specific Tennis Fan Badges and discounts on tickets.
Users will also have the chance to win access to post-match conferences with the players and secure a personal one-on-one autograph session.
If a Foursquare user at the event is able to become the Mayor of each court at the Sony Ericsson Open, he/she will be able to head out onto the court to participate in a pre-match coin toss.
The initiative is likely to ensure Foursquare continues to dominate the check-in app market and in return, driving sales at the event and fans like me to collect badges and win prizes. What a brilliant idea!
Related post: Foursquare: How to unlock the XPERIA Tennis Fan badge
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