Mar 23, 2011

Rafael Nadal named Bacardi's Global Social Responsibility Ambassador

Bacardi has unveiled Rafael Nadal as the face for their “Champions Drink Responsibly” campaign yesterday.

Originally from Cuba, this is the first time the giant liquor company brought such a huge global campaign to the United States.

In one of the first ads, Nadal emphasizes the importance of knowing when you and your friends have had enough to drink. The ad shows Nadal holding his tennis racquet over an empty spirits glass with the message, “I’d always tell my friends where the line is.”

“I enjoy socializing with my friends and family and drinking responsibly is important no matter what your game is,” Nadal said in a statement.

“That is why I’m teaming up with Bacardi Limited as I want to take the lead in promoting social responsibility to fans and consumers around the world.”

In another ad, Nadal urges consumers to enjoy drinking in moderation, emphasizing that quality is what’s important, not quantity. Nadal is shown holding his hands up in a “Time Out” sign next to an almost finished drink. The ad features the message, “I try to beat everyone at tennis, not at drinking.”

Nadal will deliver the message of responsible drinking out to fans during his tournaments as such events will be staged around Wimbledon, the US Open and others around the world.

Here are the rest of the photos of Nadal at the presser and reception.


(Via Miami Herald, Images by Getty Images via zimbio.com)

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