Jun 5, 2009

Is Australian Open still on next year?

Oh, dear! The Australian Open is facing another blow when Qantas decided to join GE Money, Garnier and MasterCard who ended their sponsorship for the Happy Slam.

Even though the tournament is expected to announce several new partnership deals, the Qantas deal which was heavily linked to ticketing and travel-related arrangements than cash, was said to bring the total value of recently lost sponsorships to AU$10 million!

Tennis Australia declined to comment, and Qantas spokesman also reluctant to discuss whether the end of the sponsorship was related solely to the global economic crisis.


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