Kei Nishikori is currently ranked at no. 118 in the world and yet his endorsement deals are said to have approached the level of top 10 players like Andy Roddick and the Williams sisters.
How does he do that?
You can read all about it on the ESPN website or download the article here.
The story written by Lindsay Berra will appear in the May 18 issue of ESPN the Magazine.
Thanks to Olivier of IMG for this piece of article.