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Apr 29, 2009

Hooking up Rendy Lu Yen-Hsun with AirAsia

When AirAsia first announced its plan to fly to Tashkent in 2009, the first thing that came into mind was to get Asia's no.1 player Rendy Lu Yen-Hsun sponsored by the budget airline.

Esther, my regular contributor/PR woman, and I had this crazy idea: to ask AirAsia's CEO Datuk Seri Tony Fernandes for sponsorship.

Our reasons are quite simple.

The Taiwanese player is the only Asian player in the ATP top 100 (now ranked at no. 62) and he had won the Tashkent Challenger tournament last year. With more sponsorship, Rendy is able to go further up the ranking and improve in his tennis career.

And most importantly, Mr Fernandes himself loves tennis. He even involved in the CEO-Celebrity Tennis tournament last year.

So, Esther and I got the nod from Rendy's manager/brother to approach Tony and we even drafted a proposal seeking potential partnership between AirAsia and Rendy Lu.

Then surprisingly, another opportunity came by recently when AirAsia announced that they will launch its inaugural flight between Taipei and Kuala Lumpur on July 1.

We're hoping that Rendy will be chosen as an ambassador for AirAsia in Taiwan just like what he did for the recent Rafael Nadal's Lanvin perfume launch.

Tony has replied to our email saying that he will look into our proposal which has already arrived a couple of days ago via courier from Taiwan.

Hopefully we'll get some good news after this.

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