ANTA a leading Chinese sportswear announced on Sunday a landmark deal in women's tennis with the signing of world no. 1 player Jelena Jankovic.
However it is not revealed the details of the three-year-contract with Jankovic, who will wear ANTA sports apparel, shoes and accessories worldwide. But I assume it to be a lucrative one.
The ANTA design team from the United States and Japan has worked closely with Jankovic to develop a Jelena Jankovic range of sports products under the JJ brand.
Jankovic said, "The recent success of the Beijing Olympics has firmly established China's reputation as a world power in sport."Jankovic will be showcasing the JJ range of ANTA sportswear at the Australian Open at Melbourne Park, which starts tomorrow.
"I feel very honored to be forming a partnership with the leading Chinese sports brand ANTA. I look forward to working with ANTA to promote the development of tennis world-wide."