Aug 23, 2008

James Blake at the Heineken Premium Light Tennis Event

James Blake is a busy now. Here he attended the Heineken Premium Light Tennis Event at the outdoor of World Financial Center New York.

For 17 years, Heineken USA has helped support the U.S. Open tennis tournaments and has formed a new relationship with James Blake.


Blake hosted this charity event and will appear on U.S. Open ads and Heineken Premium Light in-store signs.

James Blake, Christian McMahan(CMO Heineken) and Brian Citron (Sr.Brand Director Heineken)

Heineken presented Blake with a $10,000 donation to the Thomas Blake Sr. Memorial Cancer Research Fund at the Memorial Sloan-Kettering Cancer Center. Heineken is also sponsoring Heineken Premium Light Hat Night for fans on Aug. 30.

(Via Black Tennis Pro's)

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