Feb 19, 2008

Night tennis: The brainchild of Sony Ericsson

The Star runs an article about night tennis today.

Forget everything you already know about tennis - because at night the rules are totally different. Having already brought the house down in Madris, Miami and Zurich, Night Tennis has recently hit Melbourne, Australia.

Australian tennis legends Pat Cash and Wayne Arthurs and six of their peers proved they could still play a fine game of tennis at the unique Night Tennis tournament.

The brainchild of phone makers Sony Ericsson, Night Tennis is a potentially trendy gig aimed at bringing together the two cultures of sporting and clubbing.

Night Tennis was created to showcase the sport to a new and younger audience. Whether or not it achieved its objective, Sony Ericsson showed everyone a great time at Shed Four.

I say, with or without Night Tennis, this sports will still be able to approach younger audience.

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