If you read the Education pullout on Sunday Star last week, you definitely won't missed the article entitled Wanted: Sexy Tutors.
Tuition business in Hong Kong is very competitive. Almost every tuition centre able to predict what questions will be asked in exams. Hence, the head of Modern Education, Ken Ng said that to differentiate themselves from other competitors, they sell sex appeal (of course along with teaching ability and knowledge).
Well, Ken Ng is not really a good looking tutor himself. But chances are you won't missed the dashing former model, Frankie Tam, who teaches Computer and Information Technology. This guy, a celebrity in Hong Kong, has a very impressive resume both academically and professionally.
Our local tuition business is equally competitive. I don't mind if the business owners here use the same marketing tactics (or gimmicks) to attract students as long as they provide quality education. I would love to see the emergence of some fresh celebrity tutors instead of the boring Sunny Yee.